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The Importance of a Marketing Content Planner Content planners develop a strategy for content creation, publication and distribution. They also need to track and assess the effectiveness of a strategy. This kind of content informs the public on the products and services offered by the company. It also helps the viewers resolve issues and meet their needs. A marketing content planner is a spreadsheet or it could be a third-party program. The difference lies in how you utilize it. 1. Set Your Goals Benjamin Franklin's famous phrase “If you don't plan, you are planning for failure” is a true statement. To go from a strategic view to a successful content marketing engine requires structure, workflow efficiencies and clear communication. Identifying your goals is one of the most crucial steps in this process. You can start with high-level business goals or the SMART framework to make them more specific and attainable. This is also a great opportunity to revisit existing content goals and make sure they still align with current strategy. Being aware of your goals will also help you monitor how well each piece of content performs. This will help you identify the things that work and what needs to be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ultimately ensure that you're achieving your goals overall and delivering quality content to your audience. 2. Identify Your Audience Knowing your audience can help you create content that's relevant, effective and engaging. The best way to do this is by conducting research and identifying the traits of your ideal customer personas. This can be done through surveys, data analysis, and other methods for gathering information about your customers. Then, you can use the results of your research to determine the kinds of content that will be most effective for you and your company. This could include anything from blog posts and social media posts to webinars and podcasts. Once you've decided which formats are most effective you can begin drafting your content strategy. A tool for content planning can assist you in tracking your marketing goals and ensure that the right people are working on the right projects. It can also increase productivity by helping teams concentrate on the most important things and avoid distractions. CopyPress provides a free Content Analysis Report that you can utilize right now. 3. Identify Your Ideal Platforms It is crucial to tailor your content for the platform you prefer. Instagram users are looking for visually appealing visuals, while TikTok audiences enjoy trendy short-form videos. Conducting some market research can help you identify your target users and their preferred platforms. A marketing content planner can help you to plan all the steps necessary to turn your ideas and concepts into a finished product. It will provide you with an outline to reach your goals and ensure that everyone on your team is on the same page. A tool for planning content such as Monday and Kapost can help with this by allowing you to create tasks, assign them to others, collaborate and keep track of progress on one dashboard. Additionally, there are in-depth tools like Wrike that allow for drop-down menu functionality and provide a general timeline of the project and tables of actionsable items and a message board. Both come with a free version, and more extensive subscriptions for teams that need more advanced capabilities. 4. Identify Your Content Types A content planner is a great tool for anyone, whether you're an influencer working alone or as part of a team of marketers in a large enterprise. It helps you stay organized and ensures that everyone is on the same place. It's a great tool to use for managing content for projects that have an extended lead time for projects like quarterly or annual campaigns. A good content planner will aid you in determining what kinds of content to create and how to execute them. This involves determining the structure of your content, for instance podcasts, blogposts, infographics, case study, or social media releases. ai tools for content SICK SEO should also include a timetable to determine when these pieces need to be created and published. You should also keep track of metrics related to your goals for content marketing such as traffic and engagement. This will allow you to analyze your results and make needed adjustments. Ahrefs is a great tool to help you determine what is working and what isn't. It can also provide insights on your competition's performance. 5. Determine Your Content Objectives If you establish clear objectives for your content this can help your team remain on track to reach their goals. Clear goals will help you reach your goals in marketing content whether it's to boost the number of visitors to your blog by updating posts or improve customer retention through the organization of webinars. A good content planner will help you to define your goals by laying out an organized workflow and allows collaboration. It could also include tools like image-generating software, text-to-image instructions or social management applications to make the process easier. A marketing content planner will assist you in identifying your performance metrics, key performance indicators (KPIs), and other important elements. This will allow you to evaluate the effectiveness of your content and make adjustments to improve your campaign. Some examples of quantifiable metrics include bounce rate websites, traffic to websites as well as social media shares and newsletter sign-ups. These metrics should be monitored at all stages of the content's lifecycle including production and publication. 6. Identify Your Resources A successful content strategy will be useless when you don't have the resources to execute it. When planning, ensure you have enough budget to complete the tasks you have outlined. This can include salary or team payments, production costs including web space, marketing tactics. Once you have a budget, you can begin assigning responsibilities for each task. You can assign various employees to conduct keyword research, copywriting, editing, or design. Alternatively, Sprout can be used to automate the process of scheduling your content across various platforms. You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's tools for scheduling include an image library that simplifies asset management and saves time during the process of creating. 7. Identify your Key Performance Indicators It's crucial to make your marketing efforts worthwhile if you're planning to spend lots of time writing content. You can boost your performance by analyzing and identifying the right key performance metrics. For instance the number of repeat customers is a typical KPI employed by content marketers. This is a measure that can be used to measure how effective your content is at converting customers. it can be used to pinpoint any areas of improvement for future campaigns. It is also crucial to decide on the type of content you'd like create based on your goals and audience. This could be blogs, social media posts, articles and infographics as well as videos. After you've identified these various formats of content, you need to devise a plan that includes the frequency and distribution methods for each. This will ensure that the correct people are seeing your content at the right time. 8. Identify Your tracking methods A marketing content plan is an essential tool for any business looking to improve their marketing efforts. It allows you to keep the track of your goals for marketing as well as your target audience and your resources, while also giving you the ability to measure your strategy's effectiveness over time. A social media calendar will aid you in planning your content and ensure that it is released regularly. It also lets you prepare for occasions or holidays that could affect the engagement of your followers. A keyword content strategy is an excellent tool to optimize your SEO strategies. It can help you determine the most effective keywords to use in your content and boost your search engine rankings and visibility. It will also allow you to evaluate the effectiveness of your keyword content strategy over time. 9. Identify Your Measurements No matter if you decide to organize your content by theme or keyword, your marketing plan will help you identify the most important metrics for each piece. This will help you understand how effective your content has been, so that you can continuously improve it. A cloud-based marketing content planner, such as Optimizely CMP, can also make it easier to manage collaboration among team members and generate reports that can be useful in making future decisions regarding content planning.